n11.com · Product Ownership

Event Streaming.

Behavioral Event Streaming & Recommendation System Overhaul. Driving personalized experiences through real-time data.

Revenue lift, month one

11+

Cross-functional team

Kafka

Event backbone

Real-time

Recommendations

Overview

As Product Owner, I led a comprehensive redesign of n11.com's behavioral event streaming infrastructure to enhance user understanding and drive personalized experiences. This strategic initiative evolved into implementing smart recommendation banners that generated measurable business impact.

Strategic Vision

Comprehensive Strategy

Developed a behavioral data strategy for the entire organization.

Documentation & Standards

Evangelized the new approach to ensure adoption across teams.

Cross-team Guidance

Guided multiple departments on leveraging the new infrastructure.

Technical Implementation

Event Architecture Redesign

Captured more meaningful user behavior metrics.

Algorithm Development

Leveraged new data for recommendation algorithms.

Performance Optimization

Delivered real-time recommendations without latency.

Impact & Tech

KafkaMachine LearningData EngineeringProduct OwnershipCross-functional Team (11+)

Want one of your own?

I help product teams turn behavioral data into measurable revenue.

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