Event Streaming

As Product Owner, I led a comprehensive redesign of n11.com's behavioral event streaming infrastructure to enhance user understanding and drive personalized experiences. This strategic initiative evolved into implementing smart recommendation banners that generated measurable business impact.

Strategic Vision

• 01Comprehensive Strategy — Developed a behavioral data strategy for the entire organization.
• 02Documentation & Standards — Evangelized the new approach to ensure adoption across teams.
• 03Cross-team Guidance — Guided multiple departments on leveraging the new infrastructure.

Technical Implementation

• 04Event Architecture Redesign — Captured more meaningful user behavior metrics.
• 05Algorithm Development — Leveraged new data for recommendation algorithms.
• 06Performance Optimization — Delivered real-time recommendations without latency.